Best Email Marketing Tools in 2023

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. This was not very effective and often led to a low response rate. As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. 

Segmentation allowed marketers to divide their lists into smaller groups based on characteristics such as demographics, interests, and behavior. This allowed for a more targeted approach and a higher response rate. Automation allowed marketers to schedule emails to be sent out at specific times and to set up triggered emails based on user behavior. Personalization allowed marketers to customize emails to each individual recipient. 

These advances have allowed email marketing to become one of the most effective tools in a marketer’s toolkit. As the demand for email marketing tools has grown, the market has become increasingly competitive. There are now a variety of tools available, ranging from free options to enterprise-level solutions. These tools vary in features and pricing, but they all offer the ability to create and send effective emails that can help increase engagement and drive sales.

Email marketing tools are becoming increasingly popular in the global market due to their ability to reach a large number of customers and prospects in a cost-effective manner. According to Statista, the global email marketing software market was valued at over US$2.2 billion in 2020 and is expected to reach US$3.3 billion by 2024, representing a compound annual growth rate of 8.2%. 

The major drivers of the growth of the email marketing tools market are the increasing usage of digital marketing campaigns, the growing need for effective customer engagement, and the increasing demand for personalization. Furthermore, the rising adoption of cloud technology and the proliferation of mobile devices are also contributing to the growth of the email marketing tools market. 

The major players in the global email marketing tools market are MailChimp, Oracle, Adobe, HubSpot, and Salesforce. These companies are offering a wide range of products and services to meet the needs of their customers. They are also focusing on providing innovative solutions such as artificial intelligence and machine learning-based tools, which allow marketers to customize their campaigns and deliver more personalized messages to their target audience. These companies are also investing heavily in research and development (R&D) to differentiate their products and services from the competition.

Benefits of email marketing tools

Email marketing tools are a great way to reach a large audience quickly and cost-effectively. They provide a range of benefits that can be used to create more successful marketing campaigns.

• Targeted Audience: Email marketing tools allow you to target specific audiences with tailored messages that are more likely to be successful. You can segment your list and send more targeted emails to different groups of people, which will help you maximize your returns. 
• Automation: Email marketing tools provide automation capabilities that make it easier to manage campaigns. You can set up automated emails to send out based on triggers, such as when someone signs up for your newsletter or purchases a product from your website. This helps you save time and resources by allowing you to focus on other tasks.
• Analytics and Reporting: Email marketing tools provide valuable data and analytics that can help you track the success of your campaigns. You can monitor open rates, click-through rates, and other metrics to see how your emails are being received and adjust your strategy accordingly.   
• Cost-Effective: Email marketing tools are a cost-effective way to reach a large audience quickly. You don’t have to invest in other forms of advertising, such as radio or television, which can be expensive.

List of Top 18 Email Marketing Tools

MailSend

It is a popular email marketing tool that offers a wide range of features. Your open and click-through rates will rise as a result of using Mailsend. It provides tried-and-true templates for you to produce eye-catching newsletters, as well as a very simple drag-and-drop newsletter builder. You can manage drip campaigns and efficiently follow up with your prospects thanks to it.

Features

Drag and Drop Designer

Use drag & drop email builder to easily design professional email campaigns. Manage every aspect of your email campaign internally.

Email Newsletters

Create email newsletters that are personalized to your target audience and subscribers.

Email Templates

Create your email campaigns instantly with the help of responsive email templates.

Drip Campaigns

Send out drip email campaigns that help you reach out with the right content to the right people at the right time.

Mailing Lists

Use the best email marketing software for better management of your subscriber list.

Email Marketing Automation

Send automated messages to promote your services & products through email marketing automation software.

Constant Contact

Constant Contact is an email marketing tool designed to help small businesses grow their customer base and increase customer loyalty. Its features include a drag-and-drop email builder, real-time tracking and reporting, automated email campaigns, and more. 

Features

1. Email Campaigns: Constant Contact allows you to create, send, and track professional-looking email campaigns. It has templates for creating customized emails and newsletters, as well as tools for segmenting contacts and targeting specific groups.
2. Automation: Constant Contact’s automation tools make it easy to keep in touch with customers and prospects. You can set up automatic follow-up emails and reminders, as well as automated welcome messages.
3. Contact Management: The contact management features in Constant Contact make it easy to organize your contacts and store information about them. You can store contact details, notes, and social media profiles.
4. Event Management: Constant Contact makes it easy to create and manage events. You can create a customizable event page, manage registration and payments, and send email invitations.
5. Social Media Integration: The social media integration feature in Constant Contact allows you to connect to your social media accounts and post directly from the platform. This makes it easier to share content with your contacts and build relationships.

MailChimp

MailChimp is a powerful email marketing platform designed to help businesses of all sizes create, send, and track email campaigns. It features a drag-and-drop email builder, customizable templates, list segmentation, and more.  

Features

1. Automation: Automate your email marketing with powerful workflows that are triggered by user behavior, such as when a customer signs up, makes a purchase, or visits a page on your website.
2. List Management: Easily manage your subscriber list with tools to segment, add and remove contacts, and sync contacts from other services.
3. Email Design: Create beautiful emails with customizable templates, drag-and-drop editing, and powerful design tools.
4. Reporting & Analytics: Get insights into your email performance with detailed reports and analytics, including open rates, click-through rates, and unsubscribe rates.
5. Integration: Connect MailChimp with hundreds of other apps, such as Shopify and WordPress, to get the most out of your email marketing.

AWeber

AWeber is an email marketing service that helps businesses of all sizes create, send, and track email campaigns. Its features include list segmentation, autoresponders, real-time analytics, and more. 

Features

1. Automation: AWeber’s automation tools allow businesses to easily create automated workflows and campaigns that are triggered by user behavior.
2. Email Design: AWeber provides a full range of email design features including a drag-and-drop email builder, customizable templates, and access to HTML code.
3. Reporting and Analytics: AWeber provides detailed reports and analytics to help businesses track the performance of their campaigns.
4. A/B Testing: AWeber’s A/B testing features allow businesses to easily create and test different variations of emails and campaigns to optimize their results.
5. Integration: AWeber integrates with a variety of other platforms, including WordPress, Salesforce, and Zapier, allowing businesses to easily integrate their digital marketing strategies and efforts with other aspects of their businesses.

GetResponse

GetResponse is an email marketing tool designed to help businesses grow their customer base and increase customer loyalty. Its features include a drag-and-drop email builder, automated campaigns, list segmentation, and more.

 Features

1. Email Marketing: GetResponse offers an easy-to-use drag-and-drop email builder and a library of customizable templates to create beautiful and effective emails.
2. Automation: GetResponse’s automation builder helps businesses automate complex tasks, such as segmenting customers and sending personalized emails.
3. Webinars: GetResponse’s webinar platform allows businesses to host live and automated webinars with up to 500 attendees.
4. Marketing Automation: GetResponse’s marketing automation features help businesses automate their marketing processes and create personalized customer journeys.
5. Landing Pages: GetResponse’s landing page builder helps businesses create beautiful, mobile-responsive landing pages.

Omnisend

Many people still believe the myth that email marketing is hard, or—even worse—dead. Omnisend easily disproves that. This is a comprehensive email and SMS marketing platform designed to empower ecommerce businesses of all sizes to create, send, and track effective marketing campaigns. It offers a wide range of features, include ready-built newsletter templates, to help businesses streamline their marketing efforts and engage with their audience effectively.

Features:

• Automation: Omnisend enables businesses to automate their marketing campaigns with powerful workflows triggered by user behavior, such as cart abandonment or email opens, to nurture leads and convert them into loyal customers.
• List Management: Omnisend’s list management tools provide businesses with the ability to segment, add and remove subscribers, and sync contacts from various channels, allowing for personalized communication with each customer.
• Email & SMS Design: Omnisend offers a drag-and-drop email and SMS builder, customizable templates, and powerful design tools that allow businesses to create beautiful and engaging emails and text messages that resonate with their audience.
• Reporting & Analytics: With detailed reports and analytics, including open rates, click-through rates, and revenue attribution, Omnisend empowers businesses to track their email and SMS marketing performance and optimize their campaigns for better results.
• Integration: Omnisend integrates seamlessly with popular ecommerce platforms, including Shopify, WooCommerce, and BigCommerce, as well as with other apps like Facebook, Google, and Zapier, to help businesses create a holistic marketing strategy.

Campaign Monitor

Campaign Monitor is an email marketing solution designed to help businesses create, send, and track email campaigns. Its features include customizable templates, list segmentation, automated email campaigns, and more.

Features

1. Automated Email Campaigns: Campaign Monitor’s automated email campaigns allow users to create and schedule emails that are triggered based on user behavior, such as when a customer signs up for a newsletter. This helps ensure that customers receive relevant, timely emails.
2. Drag-and-Drop Email Builder: Campaign Monitor’s drag-and-drop email builder allows users to easily create and customize email campaigns without any coding knowledge.
3. Segmentation: Campaign Monitor’s segmentation feature allows users to target their emails to specific audiences, ensuring that customers receive relevant content.
4. A/B Testing: Campaign Monitor’s A/B testing feature allows users to test different versions of emails to determine which performs better.
5. Analytics & Reporting: Campaign Monitor’s analytics and reporting tools provide users with insights into their email campaigns, such as open and click rates, allowing them to adjust their campaigns accordingly.

HubSpot: 

HubSpot is an all-in-one marketing and sales platform that includes email marketing capabilities. Its features include contact segmentation, automated workflows, email tracking, and more.

Features

1. Lead Management: HubSpot offers tools to capture and manage leads from multiple sources. It also provides lead scoring and automation capabilities to nurture leads and move them through the funnel.
2. Email Marketing: HubSpot provides email marketing tools to create and send personalized emails to contacts. It also offers the ability to track performance and optimize campaigns for success.
3. Social Media Marketing: HubSpot provides tools to manage social media campaigns, monitor conversations, and measure results.
4. Content Management: HubSpot offers tools to create and manage content assets, such as blog posts, web pages, and landing pages.
5. Analytics and Reporting: HubSpot offers powerful analytics and reporting capabilities to track performance and measure success. It also offers the ability to segment data and optimize campaigns for better results.

ActiveCampaign

ActiveCampaign is an email marketing platform designed to help businesses create, send, and track automated email campaigns. Its features include list segmentation, autoresponders, real-time analytics, and more.

 Features

1. Email Automation: Create automated email campaigns that are triggered based on customer behavior.
2. Automated Segmentation: Automatically segment customers based on their activity and interests.
3. Advanced Analytics: Monitor the performance of campaigns and gain insights into customer behavior.
4. Automated Personalization: Create personalized experiences for customers based on their preferences.
5. Lead Scoring: Automatically score leads based on their activity and interest in your product or service.

iContact: 

iContact is an email marketing service that helps businesses of all sizes create, send, and track email campaigns. Its features include list segmentation, autoresponders, real-time analytics, and more.

Features

1. Automated Email Campaigns: Automatically send emails to customers or prospects based on certain triggers such as a customer’s purchase or account status.
2. Spam-Checking: Automatically check emails for spam compliance to ensure your emails are delivered. 
3. A/B Testing: Test different variations of content to determine which variation will produce the best results. 
4. Analytics & Reporting: Track email performance and measure ROI to get insights into what works and what doesn’t.
5. Social Sharing & Integration: Share campaigns via social networks and integrate with other third-party services.

Drip

Drip is an email marketing automation platform designed to help businesses create, send, and track automated email campaigns. Its features include customizable templates, list segmentation, automated workflows, and more. 

Features

1. Automated campaigns: Drip marketing tool allows businesses to set up automated campaigns that are sent out to customers on a scheduled basis. This helps to ensure that customers receive relevant and timely messages.
2. Personalization: Drip marketing tool allows businesses to personalize their emails to target specific customer segments. This allows businesses to better engage with their customers and provide them with content that is tailored to their needs.
3. Analytics: Drip marketing tool provides businesses with detailed analytics that can help them track the performance of their campaigns. This allows businesses to gain insights into customer engagement and optimize their campaigns for better results.
4. A/B Testing: Drip marketing tool allows businesses to do A/B testing of their campaigns to identify which version performs better. This helps businesses to improve their campaigns and ensure that they are reaching their target audience.
5. Integration: Drip marketing tool allows businesses to integrate their campaigns with other marketing platforms such as social media. This helps businesses to reach out to their target audience across multiple channels and ensure that they are getting the maximum impact from their campaigns.

SendinBlue

SendinBlue is an email marketing tool designed to help businesses create, send, and track email campaigns. Its features include list segmentation, automated workflows, real-time analytics, and more.

Features

1. Automation: SendinBlue’s automation feature allows businesses to customize their communication with customers and automate workflows. It enables businesses to create workflows that send emails, texts, and push notifications to customers based on their responses to previous messages.
2. Email Builder: SendinBlue’s drag-and-drop email builder makes it easy for businesses to create and send personalized emails. It includes a library of design templates, so users can quickly create emails that match their brand.
3. Contact Management: SendinBlue’s contact management feature allows users to store and organize customer data in one place. This makes it easy for businesses to segment their customers and send targeted messages.
4. Reporting & Analytics: SendinBlue provides users with detailed reports and analytics to help them measure the success of their campaigns. It also offers predictive analytics, which helps businesses understand customer behavior and anticipate customer needs.
5. Integrations: SendinBlue’s integrations allow users to connect their existing systems with the platform. This makes it easy for businesses to sync data and automate processes.

VerticalResponse

VerticalResponse is an email marketing solution designed to help businesses create, send, and track email campaigns. Its features include customizable templates, list segmentation, automated campaigns, and more.  

Features

1. Email Marketing: Create, manage, and track emails with templates, automated campaigns, and personalization options.
2. Automation: Automatically send emails and messages based on customer activity and preferences.
3. Social Media Marketing: Integrate with Facebook, Twitter, and other major social networks to increase reach and engagement.
4. Analytics: Monitor campaigns, track results, and gain insights into your customer base.
5. Mobile Marketing: Create and send messages to mobile devices, and track results.

Benchmark Email

 Benchmark Email is an email marketing tool designed to help businesses create, send, and track email campaigns. Its features include customizable templates, automated campaigns, list segmentation, and more. 

Features

1. Email Design: Benchmark Email provides an easy-to-use drag-and-drop email design editor that allows you to customize the look of your emails. You can also use pre-built email templates, or upload your own HTML or plain text emails.
2. Automation: With Benchmark Email, you can set up automated email campaigns that are triggered by specific events or actions. This helps you to send targeted messages to the right customers at the right time.
3. Reporting and Tracking: Benchmark Email provides detailed reports and tracking features that allow you to monitor the performance of your email campaigns. You can view open and click rates, delivery rates, unsubscribe rates, and more.
4. Integrations: Benchmark Email can be integrated with a range of third-party tools, such as CRMs and social media platforms, to increase the reach of your campaigns.
5. Email A/B Testing: Benchmark Email allows you to create multiple versions of your emails and test them to determine which one yields the best results. This helps you to optimize your campaigns and make more informed decisions.

CleverReach

CleverReach is an email marketing platform designed to help businesses create, send, and track email campaigns. Its features include list segmentation, automated workflows, real-time analytics, and more. 

Features

1. Automated Email Campaigns: Create automated email campaigns that trigger emails based on user behavior, or based on a predetermined schedule.
2. Personalization: Personalize emails for each recipient by inserting their name or other personal information.
3. Segmentation: Segment your contacts into different groups to send more targeted emails.
4. Reporting: Monitor the success of your campaigns with detailed reports that measure open rates, clicks, bounces, and more.
5. Integration: Integrate CleverReach with other applications such as Salesforce, Shopify, and Magento, to access data and extend the reach of your emails.

Emma

Emma is an email marketing service designed to help businesses create, send, and track email campaigns. Its features include customizable templates, list segmentation, automated workflows, and more. 

Features

1. Email Design: Emma offers a range of customizable templates so you can create stunning emails quickly and easily. 
2. Automation: Emma allows you to set up automated campaigns to ensure your emails are sent out at the most effective times. 
3. Reporting: Track the performance of your emails with detailed analytics and reports. 
4. Segmentation: Segment your email list by different criteria to ensure you are sending the right message to the right people. 
5. Integration: Integrate with a range of other platforms, including Salesforce, Zapier, and Google Analytics.

ConvertKit

ConvertKit is an email marketing platform designed to help businesses create, send, and track automated email campaigns. Its features include list segmentation, autoresponders, real-time analytics, and more.

Features

1. Automation: ConvertKit provides users with powerful automation features to create automated workflows based on user behavior and preferences. This helps users create targeted emails that are more likely to grab the attention of their customers.
2. Segmentation: ConvertKit enables users to create segments of their customers to target their emails more effectively. This helps users send more relevant emails to their customers, thereby increasing the chances of engagement.
3. Analytics: ConvertKit offers comprehensive analytics to help users track their email campaigns and identify areas that need improvement. It provides users with detailed insights into the performance of their emails and allows them to adjust their campaigns accordingly.
4. Forms: ConvertKit provides users with an easy-to-use form builder to create custom forms for their email campaigns. This helps users capture more leads and increase their email list size.
5. Integrations: ConvertKit integrates with a variety of third-party services to help users manage their email campaigns more effectively. This allows users to sync their email campaigns with other marketing tools, making it easier to track and manage their campaigns.

Marketo

Marketo is an email marketing solution designed to help businesses of all sizes create, send, and track email campaigns. Its features include list segmentation, automated workflows, real-time analytics, and more.

Features

1. Email Templates: Marketo offers a wide range of customizable email templates to help users create unique, engaging emails quickly and easily. 
2. List Segmentation: Marketo allows users to segment their lists based on a variety of criteria including location, interests, and purchasing behavior. This helps ensure that users are sending the right messages to the right people.
3. Automation: Marketo’s automation tools make it easy to create automated email campaigns that are triggered by user behavior. This helps reduce the time and effort required to create and manage campaigns.
4. Tracking: Marketo’s tracking features allow users to monitor the performance of their campaigns in real time. This helps users quickly identify which messages are working and which are not.
5. Reporting: Marketo provides users with detailed reports to help them track the campaign

SendGrid

SendGrid is an email delivery platform designed to help businesses create, send, and track email campaigns. Its features include list segmentation, automated workflows, real-time analytics, and more. 

Features

1. Automation: SendGrid’s automation feature allows businesses to create automated email campaigns that can be triggered by customer events, such as sign-ups, purchases, or other key customer activities.
2. Email Templates: SendGrid provides a variety of email templates that businesses can customize to best fit the needs of the customer.
3. Tracking & Reporting: SendGrid tracks and reports all customer engagement, including opens, clicks, unsubscribed, and more.
4. A/B Testing: SendGrid’s A/B testing feature allows businesses to test different versions of their emails to see which performs best.
5. Integrations: SendGrid offers integrations with a wide variety of third-party apps, such as Salesforce, WordPress, Shopify, and more. This allows businesses to easily connect their existing systems with SendGrid for a complete email marketing solution.

What’s Next?

With multiple marketing apps under one suite, businesses would be able to easily manage their marketing campaign in one place. This would make it simpler to track results and progress, as well as to keep an eye on the overall performance of the campaign.

Having multiple business suites like Sales, Developers, Human resources, etc will allow you to get the most out of your technology investments and ensure that your organization is running efficiently and effectively just like 500apps does

Conclusion:

The best email marketing tools are those that help you create and manage your email list, as well as provide you with templates, design features, and analytical data to help you improve your email marketing campaigns. In addition, the best email marketing tools will also offer a wide range of integrations, so you can connect your email program with other marketing platforms and software programs.

Clearly stated, Mailsend from 500apps would be the best option if you wanted something affordable and packed with features. It comes with extra capabilities to help you target a more contemporary population in addition to all the advantages of a traditional platform.

Come check out 500apps today to learn more about our All-in-one CRM Software which provides 50 apps for just $14.99 per user.